In today’s Tech Pulse, gain insight into how:

• Continuous value creation in SaaS involves incorporating new features and adapting services to ensure they deliver ongoing business relevance and transformative potential.

• Prioritizing SaaS security is driven by increasing ransomware threats and the complexities of managing multiple interlinked applications in dynamic digital environments.

• Developing the human firewall through employee training in security awareness and accountability can effectively safeguard SaaS data against evolving cyber threats.

Each of these articles is penned by members of Forbes Technology Council, key luminaries shaping the future of technology leadership.

Grab your coffee, and let's dive in!

Embracing Continuous Value Creation in SaaS: A Strategic Imperative for Growth

Focusing on continuous value creation has become essential as the technology landscape evolves, especially in the SaaS sector.

Amidst a competitive business environment with limited investment opportunities, SaaS providers are striving to integrate their services deeply into their customers' operations, support, and infrastructures, thus ensuring ongoing relevance and value.

Here’s how SaaS companies are navigating this journey:

🔍 Customer-Centric Development: Eliminate shelfware to continually enhance customer experience, agility, and productivity. Emphasize staying relevant through consistent updates and improvements.

🌟 Feedback as a Goldmine: Customer reviews in B2C and B2B contexts are essential. Businesses are encouraged to consider platforms like G2 and TrustRadius to gauge user satisfaction and vendor reliability.

🌀 Risk & Change: Challenge the N-1 mentality where companies wait to adopt new technologies. Encourage early adoption to prevent increased IT costs and missed business value.

🚀 Future-Focused Transformation: Trend toward intelligent, end-to-end solutions termed "service as a software.” Emphasize AI and automation to shift from traditional problem-solving to preemptive action.

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Why SaaS Security is a Priority: Insights & Strategy for 2025

In a digital-first era, SaaS security emerges as a critical business focus. The CISO of JPMorgan Chase highlights the necessity of robust SaaS security measures as companies increase their reliance on these applications to empower remote work and operational efficiencies.

Here’s a strategic outline to enhance SaaS security:

🌐 Dynamic SaaS Ecosystems: Constant updates in SaaS applications introduce risks and misalignments. Recommendations include maintaining a dynamic inventory of applications and automating security updates.

🔑 Identity Management Challenges: The simplicity of SaaS onboarding complicates identity and activity management. Implement zero-trust principles and centralize identity access management (IAM) to bolster security.

🔗 Interconnected Applications: SaaS apps frequently interlink, creating complex security challenges. Monitor and limit permissions for app-to-app integrations to prevent backdoor vulnerabilities.

🚀 Shadow IT Risks: A substantial portion of SaaS usage occurs through unapproved applications, increasing data exposure risks. Utilize discovery tools to detect and manage shadow IT effectively.

📧 Ransomware Threats via SaaS: With over 60% of ransomware attacks sourced through SaaS platforms, strengthening defenses is imperative. Enhance email security and conduct regular security awareness training.

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Building a Human Firewall: 5 Traits to Fortify SaaS Security

In the era of ubiquitous SaaS applications, a human firewall becomes paramount. While technology forms the backbone of security, empowering employees as proactive data defenders is equally crucial.

Here are some of the top traits that can transform your workforce into an effective human firewall:

📚 Security Awareness: It is crucial to start with educating employees on cybersecurity risks and their roles in mitigating these. Regular, role-specific training is recommended to inform the workforce about potential cyber threats like phishing and social engineering.

👀 Proactive Accountability: Employees should adopt a preventative approach to security, always considering the potential impacts of their actions. Encourage a mindset where each individual feels responsible for the security implications of their decisions.

🔄 Adaptability to New Tools: The rapid adoption of new SaaS tools requires employees to be flexible and competent in using these technologies securely. Continuous learning and adaptation to new security protocols are essential as new tools are integrated into business processes.

🤝 Collaboration on Security Practices: Cybersecurity is most effective when it involves cross-departmental cooperation. Teams should work together to ensure that security practices are practical and comprehensive and do not impede productivity.

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Wrapping Up

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