In today’s Tech Pulse, gain insight into how:

• Programmatic advertising is steering towards AI-driven strategies, privacy-first approaches, and ad fraud prevention to refine the consumer experience.

• The rare earth supply chain is crucial for the clean energy sector, facing challenges in diversification and sustainable extraction practices as global demand surges.

• E-commerce is being reshaped by AI and AR technologies, focusing on personalized shopping and sustainability to meet evolving consumer demands.

Each of these articles is penned by members of Forbes Technology Council, key luminaries shaping the future of technology leadership.

Grab your coffee, and let's dive in!

What’s Next For Programmatic Advertising In 2025?

As programmatic advertising evolves, 2025 is poised to see significant transformations driven by emerging trends and technological advancements. Focus areas include enhanced AI integration, adopting a privacy-first approach, and diversifying ad formats to stay competitive in a dynamic market.

Here’s all you need to know:

🤖 AI Enhancement: AI continues to reshape programmatic advertising, emphasizing automation, advanced personalization, and real-time optimizations. Integration of AI is crucial for staying competitive.

🔒 Privacy-First Approach: With the cookieless future looming, prioritizing first-party data collection and compliance with privacy regulations remains vital for marketers and ad platforms.

🏙️ DOOH Advertising: Digital-out-of-home advertising is expanding, offering new opportunities for monetization through public displays and billboards.

📺 CTV & Audio Ads: Connected TV and audio ads are gaining momentum due to engaging content delivery and cost-effective production.

🎮 In-Game Advertising: As mobile gaming grows, in-game advertising offers high engagement opportunities, making it a pivotal strategy for effectively reaching target audiences.

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The Future Of Rare Earths: Powering The Clean Energy Transition

As the world steers towards clean energy to thwart climate change, the spotlight turns to rare earth elements (REEs), essential components in various modern technologies. These elements are key in everything from electric vehicles (EVs) to robotics, marking them as pivotal to the clean energy shift.

Explore the key highlights below:

🌍 Critical Role in Technology: REEs like neodymium are integral in manufacturing powerful, efficient magnets in EVs, enhancing energy efficiency, and driving advancements in high-performance robotics and computing.

📈 Rising Global Demand: The demand for rare earths is expected to skyrocket, necessitating a sevenfold increase in production by 2040. Current supply chains are vulnerable and dominated by China, posing significant geopolitical and economic risks.

🌏 Diversification Efforts: Efforts are underway globally to mitigate supply risks by diversifying sources. Countries like the USA and Australia are investing in domestic mining and processing to reduce dependency on single suppliers.

🔗 Sustainability Challenges: Despite the push for diversification, sustainable extraction remains a hurdle due to the higher initial costs of environmentally friendly practices. However, these costs are offset by long-term economic and environmental benefits.

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From AI To AR: The Bold Innovations Defining E-Commerce In 2025

As 2025 unfolds, e-commerce is undergoing a profound transformation fueled by technological innovation and changing consumer expectations.

Here’s a look at the driving forces reshaping online shopping this year:

🔄 Smart Subscription Commerce: E-commerce giants like Amazon are enhancing their subscription services, using AI to offer highly personalized products and predictive delivery services. Subscription models are becoming more intricate with tiered memberships and dynamic perks.

🤳 Shopping Goes Social: Platforms like TikTok and Instagram are integrating shopping more seamlessly into their interfaces. With $2 trillion projected in sales via social commerce, these platforms are optimizing AI to deliver personalized shopping experiences directly from social feeds.

🛒 Programmatic Personalization: Advertisements are getting smarter with AI and are moving towards context-sensitive placement, focusing more on predictive analytics to meet specific consumer needs. This shift aims to improve relevance and engagement without relying on invasive data practices.

🌱 Green Is The New Gold: Sustainability is becoming crucial in e-commerce. Marketplaces are implementing green practices like carbon-neutral shipping and eco-friendly packaging, responding to consumer demand for environmentally responsible options.

🚚 Revolutionizing Logistics: Companies like Amazon and Walmart pioneered advanced logistics solutions, including drone deliveries and decentralized warehousing, to meet the rising consumer expectations for faster and more reliable delivery services.

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Wrapping Up

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